Miss LuLu's PDB notes
Wednesday, October 14, 2009 @ 9:40 AM
*Might come out for class test - Miss LuLu
LOGO
-A logo is the mark that visually represents a company or organization
-the foundation of the corporate identity.
Company logo
-is the way that the world sees your company
-it is very important to the sucesss of the company that the logo is well thought out and reflects the image of the brand.
-"simple" & "direct" is very important aspect to a sucessful logo.
-The logo should be recognisable & have a strong impact.
3 types of logo
- Descriptive
- Symobolic
- Typographic
It can be these 3 general classification of logos
or
It should reflect the 5 design priciples
-Proportion
-Balance
-Contrast
-Rhythm
-Unity
-
Assignment 1: [15%] Redesign logo
Assignment 2: [15%] Design a new logo & packaging for a brand
Assignment 3: [20%] Proposal
Assignment 4: [20%] Presentation
Class Test: [15%]
PWD New Assignment & Extra Issue
Monday, October 12, 2009 @ 4:36 PM
PROJECT
Module : Print and Web Design Fundamentals
Project : Design a product launch with Poster and Website for brands given
Objectives : To test the ability of the students to create a website using appropriate design principles and
graphic user interface principles.
Tools, Equipment and Materials
Multimedia PC complete with web page designing tools and image creating and editing software.
Scenario
You are a designer of a reputable design agency and have been given the task to launch a product for various
international brands. As the year draws close to an end, these brands are looking to launch a new series of products
to meet the demands of the consumers and to attract them to buy their new collection.
The brief to you is to launch a product with the use of a poster and a micro-site. The micro-site and poster must
portray the style of the brand that you have chosen. Product choice will be decided by you and it must be relevant to
the brand collection.
Brands that are participating are (Choose 1 brand to work on):
• Louis Vuitton
• Burberry
• Paul Frank
• Fred Perry
• QuikSilver / Roxy
• Stussy
You are to:
• Come up with a product launch concept for the brand that you have chosen
• Create A4 poster for the launch
• Create a sitemap for the micro-site, thereafter design the site.
• The site should contain at least these main contents: A homepage, Description(Product), Gallery(Product)
and location(Contact Us)
• Link the web pages together using web page designing tools.
Procedure:
1) Research about the brand and relevant product you have chosen to launch.
2) Brainstorm and thumbnail sketches of the concept before execution
3) Using the approved concept, create an A4 poster for the product launch.
The poster should reflect the brand image effectively and demonstrate appropriate design principles.
4) Print the poster and mount it with a 2.5cm border with tracing paper.
5) Create a sitemap to show a design plan of a four-page (minimal) micro-site from the given specifications.
6) Create design layouts (800pxX600px, 72DPI) for the web pages while staying in the overall concept.
7) The design layouts should display the following:
• appropriate design principles
• appropriate graphic user interface principles
• correct screen resolution
• linkable sitemap within the website
• scanned images or created graphics that are relevant to the theme
8) Test all navigation links within website to ensure smooth transitions.
Submission:
• HARDCOPY
1) A4 Poster mounted with 2.5cm, covered with tracing paper
2) Research Materials + Concept Sketches (stapled / filed)
3) Rationale for chosen concept
• SOFTCOPY
1) Main Folder (your name)
1.1) Website (Folder)
1.1.1) Design (Folder), Working files - PSDs, JPEGs, Etc
1.1.2) Site (Folder), HTMLs
1.2) Poster (Folder), Working files – PSDs, AIs + Final JPEG
1.3) Research (Folder), Relevant Research, HTMLs, JPEGs
Time frame and Deadline:
12 October 2009 to 06 November 2009.
Week 1 – Concept, Sketches approval before proceeding to design
Week 2 – Design of Sitemap and Micro-site
Week 3 – Development of Micro-site
Week 4 – Design and Develop Poster ad
Submission must be hand in to CAs by 3pm, 06 November 2009. Late submission will not be entertained.
Discipline issue
From on on, students who are improperly attired will be asked to leave the school immediately.
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