Miss LuLu's PDB notes
Wednesday, October 14, 2009 @ 9:40 AM
*Might come out for class test - Miss LuLu
LOGO
-A logo is the mark that visually represents a company or organization
-the foundation of the corporate identity.
Company logo
-is the way that the world sees your company
-it is very important to the sucesss of the company that the logo is well thought out and reflects the image of the brand.
-"simple" & "direct" is very important aspect to a sucessful logo.
-The logo should be recognisable & have a strong impact.
3 types of logo
- Descriptive
- Symobolic
- Typographic
It can be these 3 general classification of logos
or
It should reflect the 5 design priciples
-Proportion
-Balance
-Contrast
-Rhythm
-Unity
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Assignment 1: [15%] Redesign logo
Assignment 2: [15%] Design a new logo & packaging for a brand
Assignment 3: [20%] Proposal
Assignment 4: [20%] Presentation
Class Test: [15%]
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